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Living the legacy, every day

  • Initially, the entire distribution set up in India had a two-tier structure where a company used to bill the stocks to a distributor and whosoever wished to buy this stock had to approach the distributor and buy it.
  • When the TTK Group under the aegis of its founding father and visionary Mr. T. T. Naramsimhan ventured into the consumer products business as a market-making partner for the Levers Brothers in 1928, he decided to approach retailers directly. He educated them about the products and encouraged them to stock and sell our products. His method evolved into what we call ‘Redistribution’, a 3 – 4 tier distribution system, which most FMCG giants follow today.

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Our Brands

At TTK CPD, we understand consumers across demographics and life stages. We understand what they need, want and aspire. This deep consumer insight manifests itself in the way our brands are created and positioned to touch and change the lives of consumers.

  • Woodward’s Gripe Water
    One of the oldest FMCG brands worldwide, Woodward’s Gripe Water is a market leader in the Indian colic market. It has been marketed in India by TTK since 1928 and when it comes to baby care it is a household name amongst mothers. The brand is famously recalled for its “Kya Hua / Enna Aachu” marketing campaigns among new moms.

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Distribution that delivers

Over the past 7 decades, our division has developed a strong sales and distribution infrastructure with a pan India presence – both urban and rural.
Our distribution infrastructure includes:

  • 27 warehouses across all States
  • 2600+ distributors pan India
  • 650+ strong frontline sales team
  • 4 lakh+ outlets and direct coverage offline

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For more details, visit us at


Contact Us


TTK Healthcare Limited
Consumer Products Division
No 6, Cathedral Road,
Chennai - 600086