KEY RESPONSIBILITIES:
- To create and execute the Brand Plan for India’s leading wellness brand (Skore).
- Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs.
- Lead various market research – Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.
- Develop and provide effective Product, Packaging & communication briefs to internal & external agencies.
- Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,
- Carry out efficient Media planning and execution across all mediums.
- Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams.
- Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel Euromonitor, etc.,) and continuously adapt brand strategies and programs.
- Generate MIS and analytical reports for management reviews.
DESIRED CANDIDATE PROFILE:
- Has an MBA from a premier institute, with 6 – 8 years of proven brand management experience in relevant categories- OTC/FMCG, with minimum of one year experience in front line sales management.
- Has good exposure in working agencies with regard to TVC, print media, etc.,
- Has strong strategic thinking and analytical skills.
- Has reasonable exposure to digital marketing technologies.
- Has persuasive communication skills.
- Has a strong command of English and Hindi (good speaking fluency at least).
- Willing to travel extensively for market visits, campaigns, etc.,